The Secret Weapon

Identify this product...

The product in question costs about $2.25 for ten servings, making it roughly one-tenth the cost of energy gels such as Clif Shot or GU. I'd like to experiment with this in hard efforts, and if it agrees with my stomach, I'll make my own energy gels! It's vegetarian (but not vegan) and delicious. I'm guessing that it may be too sweet and/or fatty for use in production, but we'll see.

Have you guessed what the secret weapon is?